203/768 Elizabeth St is one of those homes that instantly makes a welcoming impression. With a simple layout, the space is functionally elegant and shows off some luxury design features such as timber floorboards, glamourous kitchen with island bench, lots of internal storage and a spacious balcony peacefully overlooking evergreen treetops.
Case Study Summary:
Sale Price: $710,000
Days on Market: 6
Online Views: 769
Open Homes: 2
Groups Inspected: 32
Offers: 3 Offers from 3 different buyers ($650K, $660K, $710K)
This was an awesome property to work on. A quality property with all good things going for it. Modern finishes, a car space, nice views over the park.
What set this property up for success was the level of detailed marketing we implemented:
- Professional photography while the property was styled to create some eye-catching imagery for the ad
- Professional copywriting and Facebook advertising + preview emails to our buyer database
- The property was then vacated and cleaned just before the first open home
Excitingly within 1 day of the property being online, we had 14 enquiries and people waiting to inspect! We had all the information transparently detailed in the ad and strata report ready for buyers which were a crucial part of our strategy. This transparency created the conditions to allow a buyer to feel comfortable, they saw the property vacant and clean and had every tool at their disposal to make a decision quickly.
We had a strong lead-up campaign to the first open home which was a great success. 25 groups showed up to inspect which exceeded our expectations. Luckily we were out in force, it was Joseph and his Sales Cadet Nav Nat on-site, we were able to give each buyer the attention they needed and were there to answer all their questions. That first open home lead to 3 offers, straight off the bat! When you have that many keen buyers for a property, that is the time for your agents’ negotiation skills to really sparkle! An expert negotiator knows how to play the buyers against each other, motivate them to increase their offers and seal the deal with a signature while the iron is hot and that’s exactly what Joe did.
The very next day we had a signature on the contract and after just 6 days on market, the property was sold. Not only was it a lightning-fast campaign but the price achieved was a record price in the building for a 1 bedroom apartment.
Three Key things led to this awesome success:
- Professional Marketing and perfect presentation
- Correct price guide and transparent information
- Expert negotiation and tailored sales strategy
Every property is different and needs a unique strategy in order to achieve a great price when selling. If you would like to find out how we can achieve an outstanding result for your property, get in touch.
I’d be happy to provide you with an obligation-free property report detailing the value of your property.
Give me a call or message: 0425 945 888 or [email protected]
Thanks for reading!